TikTok might look fun and cool, but as with everything, there’s a business side to the app. This lets businesses and attention-hungry influencers advertise their TikToks to a wide audience. With several optimization tools, you can target the exact demographic your product or service appeals to, and it should have impressive returns: 25% of TikTok users have bought or looked at a product after seeing it advertised on the platform.
But are TikTok ads expensive? Well, not really – the average price for 1,000 views is around $10, although there’s a minimum spend of $500 for all advertising campaigns. And the ROI of TikTok ads is pretty impressive, coming in at 250%, meaning the average user earns back $2.50 for every $1 they spend. But TikTok isn’t just about getting conversions – it’s also about boosting your brand. When this is factored into the equation, it’s clear that, for brands targeting a younger audience, TikTok is a truly essential marketing tool.