Facebook Marketing

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Create a holistic social media marketing strategy on Facebook to reach an audience that will buy

Olivia Shaw
Digital Marketing Specialist

Whether it be international affairs, personal updates from your friends, or new brand releases, how do you find out your news and information? These days Facebook has become the ultimate way to keep up to date.

Now a part of daily life and playing a massive part in the way people socialise, social media presents the opportunity to serve many purposes, including interacting with brands and other customers alike. Helping to connect people internationally, there are nearly 3 billion Facebook users across the world. It’s no wonder that many brands utlise the platform to inform, advertise and interact with customers globally.

Since 2004, Facebook has dominated social media platforms, and is still considered to have the greatest number of daily active users till today. Now implementing more dynamic methods of interaction, seen through the introduction of reels and stories, people are excited to share online through interesting ways, leading to record breaking levels of interaction. Although now up against many strong competitors including Twitter, Instagram and Snapchat, this means Facebook still remains on top!

What is an organic Facebook strategy and why is it important for brands?

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Organic social content on Facebook is the perfect way to begin creating engagement and an online presence that will help cultivate a positive online consumer journey and repeat customers. Referring to posts, photos, videos and stories that are posted on the brand Facebook profile, organic Facebook social helps to solidify and cement your brands online status.

Organic Facebook marketing provides a huge opportunity to showcase your brand identity and personality through your own terms. Without the need to set a budget, you can provide a space where you can communicate with your followers, fans of the brand, potential customers and repeat consumers. All on one platform.

How do we help your organic Facebook strategy?

It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale. Here at USEO, we specialise in creating this personal and direct relationship through our social media experts.

We create

Personalised content that fits into the brand voice, including post, video and story creation.

Interact with users and followers to generate traction online through comments and replies.

Showcase services/ products through a unique strategy that will reach your intended audience.

What is an organic Facebook strategy and why is it important for brands?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Organic social content on Facebook is the perfect way to begin creating engagement and an online presence that will help cultivate a positive online consumer journey and repeat customers. Referring to posts, photos, videos and stories that are posted on the brand Facebook profile, organic Facebook social helps to solidify and cement your brands online status.

Organic Facebook marketing provides a huge opportunity to showcase your brand identity and personality through your own terms. Without the need to set a budget, you can provide a space where you can communicate with your followers, fans of the brand, potential customers and repeat consumers. All on one platform.

How do we help your paid Facebook strategy?

Our inhouse paid social team is data led and results driven. We want your campaign to reach a large audience who also convert into viable leads. Therefore, we take time to consider your brand and goals, to truly understand whether Facebook will work for you as a platform, and if so, through what methods.

Once we have solidified the benefits of using the platform for your campaign, we create bespoke Facebook strategies that fit inline with your end objectives. Specialising in creating feasible KPI’s and regular communication, we work with our Facebook representatives to create a campaign that is formed based on your end goal, whether that be raising brand awareness, brand consideration, or most importantly, increasing conversions.

We Create

  • 1

    We base our custom audiences off of interests, demographics and behaviours and place ads in specific pages.

  • 2

    We base our custom audiences off of interests, demographics and behaviours and place ads in specific pages.

  • 3

    Our design team is able to create targeted posts that are interactive and interesting to the intended audience.

Our Clients

We are proud to work for

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