My Vapery

Search Engine Optimization

Launching a new brand and a new website with no rankings or organic traffic, the challenge was to gain traffic with a long-term approach for as many searches from potential customers searching for bespoke suits or fitted suits as possible. With several competitors in the market already taking the lion&s share of the traffic the challenge would be t…

The Challenge

Unable to advertise on paid platforms such as Google or social media the challenge of gaining exposure and marketing products online for Vapes is extremely difficult. Due to local law’s, it is not possible to run Google Ads or Paid ads on the social platforms here in the Toronto which meant the natural solution would be to focus on a large long term SEO campaign.

The Strategy and results

With a large number of brands and products, the size of the campaign and keywords was always going to be done gradually and looking towards the mid to long term. Keyword research identified a large number of searches for particular branded vapes but also more generic searches as simple as ‘vape Canada’. Once established the foundation of the onsite optimization was complete and long-term offsite work began almost 3 years ago. With new products consistently being added there is always additional onsite work required and optimization within the website is daily. Now approaching year 4 of the campaign USEO managed to rank My Vapery the most searched for key phrase ‘Vapes Canada’ in top position which collectively helps deliver a huge amount of organic traffic each day and leads to many purchases on a consistent basis. My Vapery has grown as a business thanks to the level of SEO that has continued to go from strength to strength.