You&I Bridal

Search Engine Optimization

You&I Bridal is a boutique store located in Canada created by Hollie Bryant. You&I offers a wide range of wedding dresses from exclusive overseas designers. Established in Jan 2023 You&I have stormed into the market and offer a full complete bespoke fitting and selection service from start to finish.

The Challenge

Being a brand-new concept and with a website and domain that had just being created, the immediate challenge for the SEO was clear with no current rankings or organic traffic the main objective and overall goal was to look long term and try to create a solid SEO onsite foundation with rich content containing a range of ‘wedding dress’ and ‘wedding accessory’ related key phrases. Once complete the long-term goal would be to build the authority of the domain while trying to acquire traffic from as many wedding related searches that were localized to both Canada and the Toronto in order to eventually encourage some enquiries that could lead to the sale of dresses.

Results

Within 3 months of launching the SEO campaign a range of the ‘bridesmaid dresses’ keywords sored to page one of the Google rankings which generated some nice organic traffic to the Bridesmaid page within the site. 6-9 months into the campaign and the main organic keywords begin to work towards the top half of page one and began delivering over 1,000 organic visitors for extremely relative search terms to the website resulting in many bookings through initial enquiries. The SEO continues to go from strength to strength and has continued to help the business grow providing a regular source of enquiries.