Our approach kicked off with an intensive stakeholder workshop, ensuring we fully grasped the vision of AQAR Canada’s key decision-makers. With this insight, we developed the brand identity, including the brand mark, colour palette, typography, and brand guidelines, and designed and developed the website in both English & Arabic The outcome was a custom, interactive website built on our proprietary WordPress platform. Incorporating the newly developed brand identity resulted in a polished and professional look and feel for the site. The interactive elements added a layer of engagement, compelling users to fill out contact forms, thus generating leads. Moreover, we integrated the website with AQAR Canada’s internal CRM system to streamline lead-generation tracking and management.