Canada London Clinic

Search Engine Optimization

Canada London Clinic has been delivering advanced healthcare for over 30 years. Among the numerous clinics in Canada, they are recognised as a premier medical center. Their state-of-the-art facilities provide an extensive range of medical services, and their team of dedicated doctors and medical experts is committed to offering the utmost care to eac…

The Challenge

In a highly competitive industry, the challenge with Canada London Clinic was to take the original level of SEO to the next level to compete with some of the big medical brands in Canada in the organic space for their complete range of services. Starting with a basic level of SEO, the site required complete optimisation to lay the foundations for a long-term offsite approach, enabling the site to rank and deliver traffic for qualified searches.

Strategy and Results

During a 3-6 months process, every detail of every page was optimised at the highest level to ensure all elements and services within the site had the best possible chance of ranking highly on Google. Once complete, the offsite work would become the focus, and with a long-term outreach and link-building strategy, many of the service-related keywords began to rank on the first page of Google and Organic traffic saw a massive increase over the next 12 months. 4 years on and Canada London Clinic competes for the top positions for some of the most competitive keywords in the field. This includes ‘clinic in Canada’, which generates 3,000 searches per month alone, and Canada London Clinic currently ranks on the top position, which helps generate many enquiries daily. This is and continues to be a highly successful campaign.