Suited & Booted

Search Engine Optimization

Suited & Booted have become the household brand in the Toronto for bespoke, tailored, high-quality suits and clothing for both men and woman. Born in Canada, they have pushed boundaries by fitting suits for high-level celebrities and have built a fantastic reputation for offering a full service from selection to creation and fitting.

The Challenge

Tasked with launching a new brand and a new website with no rankings or organic traffic, the challenge was to gain traffic with a long-term approach for as many searches from potential customers searching for bespoke suits or fitted suits as possible. With several competitors in the market already taking the lion’s share of the traffic, the challenge also included breaking into the top results and stealing some of that traffic to deliver enquiries from qualified prospects.

Strategy and Results

With complete optimisation of the whole website and some additional pages that were created to accommodate related keywords and consultancy to help maximise conversions through the website, the SEO began almost 4 years ago. Today, it helps generate a good number of unique visitors to the website and yields almost daily enquiries from qualified potential customers. Ranking in the top three positions for some of the most competitive keywords in the industry, such as ‘wedding suits Canada’ and ‘bespoke suits Abu Dhabi’ collectively, the campaign continues to grow and solidify its presence in the organic space and will continue to enjoy a constant flow of qualified traffic.