Industry: E-commerce - Furniture

NovaBeds

NovaBeds is family owned business based out of Toronto that sells stylish, comfortable and affordable beds and mattresses.

The Project Background

Seeing the success of the SEO campaign that we currently manage for their mattress company, the owner asked us to start SEO for their latest business venture – NovaBeds.
Target keywords: 20

The SEO Campaign Results

Rankings report at the start of the 6 month SEO project:

Rankings report after 1 month:

The Results

Within the 1st month of the campaign, we went from 0 keywords on the first page, to 10 keywords on the first page.

We moved 4 keywords into the top 3 positions, having 0 keywords in the top 3 before starting the SEO work.

Most SEO specialists will tell you that SEO results can take time and it’s not realistic to expect results in the first one or two months – and this is true. However, many factors can help you get rankings faster. Some of these include:

1. Creating your website on the right platform – WordPress is the preferred platform for any SEO specialist.
2. Focusing on mobile performance and functionality – Google primarily uses the mobile version of your site for indexing and ranking.
3. Pick keywords based on search intent – Conducting proper keyword research is critical. We use 2-3 different tools during the keyword research phase before selecting the final keywords to target.

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