Checklist for designing a website

Boost your website SEO to increase traffic and conversions!

A website designed and optimized for search engines ranks higher in the search results. Website design plays a vital role in the SEO of the entire online business. From aesthetic preferences to loading time, everything counts while considering the success of a website. Hence before you design or get your website designed by a website design company , keep in mind this checklist.

To rank higher, if you are designing your website yourself or getting it designed by a web design company, always check the factors mentioned here. By following the checklist, you can get the results i.e. more traffic and a greater reach. It will not only increase your authority over the internet but will also help you in more conversions.

Keep the following factors in mind while designing a website:

Do some research first!

Prioritize research before beginning work on your website design. Strong research allows you to understand your users and create a product that meets their wants and needs.

  • Perform user research
  • Do a market and competition research

Design workflow

To design a visually appealing and functional website, prioritize navigation and branding elements that contribute to a positive user experience (UX) and user interface (UI).

  • Plan your website design layout
  • Make the design responsive
  • Use testing platforms to evaluate your website design
  • Think from the perspective of the end user
  • Keep the design simple and minimalistic

Establish your brand identity

Your website is your company’s online “home,” so it should reflect your product vision. Use consistent branding so that when customers land on your homepage, they understand the feel and function of your site right away.

Make the following critical site branding decisions early on so that you can test them with users:

  • Logo
  • Typography
  • Color palette

Technical Checklist

Technical tasks are critical to ensuring the smooth operation of your website. Follow these three steps to create a high-performing site while avoiding technical issues and providing your users with a unified product experience.

  • Register a domain name based on your brand name
  • Find a fast and secure web hosting service
  • Setup SSL certificate for security of your website

Content Checklist

Strong content allows you to share important information, elevate your brand identity, make a good first impression, and encourage users to become paying customers. Here’s how to strategically optimize your site’s copy and images:

  • Optimize your images
  • Create unique and SEO-optimized content

Marketing Checklist

After your site goes live, you’ll put much of your marketing strategy into action. However, taking some key marketing steps during the design process can help you get off to a good start.

  • Connect 3rd party plugins like Yoast SEO and WooCommerce etc.
  • Integrate Google Analytics

Compliance checklist

To build trust with users and avoid complaints or even fines, make sure your website complies with local Canadian legislation.

  • Add website disclosures such as affiliate links, advertisements, and liabilities if any.
  • Get familiar with Data Protection Laws in Canada

Test your website

Once you’ve created a functional website, test it with real people before releasing it to the public. Pre-launch testing allows you to assess how well your design is working, make last-minute changes, address bugs and glitches that arise, and ensure that your customers have the best possible experience when it goes live.

If you follow the checklist and design your website according to it, it will help in boosting the performance of your website. A good-performing website ranks higher, and it can lead to more reach and ultimately greater conversion rates.

It is not necessary to design your website yourself if the above information is cumbersome for you. You can always take the help of a website designing company.

Start Your Journey