Fundamental Principles of SEO

Do you own an online presence in Canada? Want to take your website to next level?

Grasp these tips to boost your website presence in Toronto or Canada.

When it comes to marketing a successful blog, writing quality content is only one piece of the puzzle. To ensure that your content receives the attention it deserves, take advantage of search engines by building link equity, flattening your blog, and employing other SEO tactics. These SEO tips can help you move your blog up the search engine totem pole, allowing you to rank higher and thus attract more visitors to your site.

Follow these principles to ace the SEO of your website.

1.    Link your pages to one another

Make sure your pages are linked to one another so that your link equity is spread out.

If you have a blog article with 100 backlinks and another page with three, the page with three will have a much more difficult time ranking on Google, unless those three backlinks are from, the New York Times, and the Wall Street Journal. If your page with 100 backlinks links to the less popular page, it will share link equity and thus help it rank higher. Re-linking all your articles can be time-consuming, but WordPress has plugins for automated internal linking, such as “SEO Auto Links & Related Posts.” Examine it out.

2.    Nofollow links to websites with which you do not wish or need to share link equity.

When you link to large sites like Wikipedia, you don’t get much of a search engine ranking boost, so you might as well save your valuable link equity by using a nofollow link, which instructs search engines not to follow the link (and therefore not to transfer any of your link equity to that page).

Making a link nofollow is simple: simply include rel=”nofollow” within the link’s HTML code, as in a href=”” rel=”nofollow”>My Site/a>.

3.    Noindex pages are required on your site but do not need to rank.

Most bloggers want their articles to rank on Google, as well as their home page (especially when searching for their name), but they probably don’t need “About Me” or “Contact Me” to rank. You don’t want your Terms of Service or Privacy Policies pages to rank. They should be deindexed (which tells search engines not to include them at all). It is not necessary to rank

4.    Delete old articles

Delete articles that are more than two years old, are rarely read, and have little link equity, unless you have a sentimental attachment to them. In that case, noindex them to avoid diluting the link equity of other, more powerful articles.

5.    Put your most important keyword at the start of your post title.

The title tag is the most important on-page element to keyword optimization, so if the keyword appears at the beginning of the title tag, your post has the best chance of ranking for that keyword (often the post headline). Make sure that any other posts that link to this one use this keyword as their link text (what SEOs call “anchor text”).

6.    Kill reciprocal links

Reciprocal links have no net SEO value because they return the same amount of link equity that they receive. If you have any, delete them unless they are there for the sake of goodwill.

7.    Make your blog smaller.

Site architecture or information architecture refers to how information on a website is organized into categories, pages, and subpages, and how they are linked to one another. There are two types of site architecture: flat site architecture and deep site architecture. Deep sites tend to squander link equity, in part because search engines consider higher-level pages to be more important.

Bottom line

You don’t want to miss out on a great strategy that will help your business grow when 89% of marketers say SEO is successful. Applying SEO principles will assist your business in developing a successful plan that will allow you to increase traffic and earn more conversions.

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