If you’re a digital marketer, chances are you know the importance of driving traffic to your business using Google Ads. But what happens once clicks come rolling in? It is vital to audit your Google Ads accounts regularly to ensure that all aspects of campaign performance-including cost efficiency, quality score and ad relevance-are meeting the goals you’ve set for them.
In this blog post, as one of the top Google ads companies in Canada, we’ll discuss how an existing account audit can help identify any potential issues with your campaigns so they can be fixed and improved upon quickly, allowing you to successfully reach more prospects into customers with ease!
The first step to auditing a Google Ads account is to review all of the campaigns, ad groups and keywords associated with it. Look for any discrepancies between what you set out in the initial campaign goals and the current performance. Particularly look for any areas where costs may be high but not getting enough clicks or conversions in return.
Google’s quality score measures how relevant your ads, landing pages and keywords are to users who perform a search query. Quality scores can have an effect on your overall cost per click (CPC) as well as how often your ads appear in searches. By analyzing this data from an audit report, you can identify potential issues such as low relevance or poor keyword targeting, and make changes accordingly.
The way landing pages are designed can have a big impact on the success of campaigns. If your landing page is not relevant to what users are searching for, or if it’s difficult to navigate, they will likely click away quickly. Regularly review the design and content of your landing page as part of an audit to ensure it meets user expectations and encourages them to take a desired action.
Ads should be written in such a way that they attract attention from potential customers and compel them to act. During an audit, look for any inconsistencies which may cause ads not to appear as desirable or effective as expected. This could include poor ad formats, incorrect targeting or poor copywriting.
A key part of any audit process is to review performance reports and make adjustments accordingly. Look at the cost per click (CPC), cost per conversion (CPA) and return on investment (ROI) in order to identify any weaknesses or areas that need improvement. Making small changes such as adjusting bid strategies or implementing new keyword optimizations can help improve overall results.
By regularly auditing your Google Ads accounts, you can quickly identify potential issues affecting campaign performance so they can be addressed right away. Doing so will allow you to maximize the efficiency of your budget and ensure that ads are reaching their intended audience – ultimately leading to higher conversion rates and better ROI.
If you need help with auditing your Google Ads account, we at USEO can provide a comprehensive and detailed audit that will uncover any issues that might be affecting performance, as well as suggestions for how to fix them. Contact us today to learn more!