Guide to Creating a Profitable Google Ads Campaign
If you are just getting started with Google ads, it might overwhelm you with all the information out there. We understand! So here we bring a guide to creating a profitable Google Ads Campaign. Let’s first understand google ads.
What are Google Ads?
Google Ads, also previously known as Google AdWords, is an advertising service facilitated by Google that allows businesses to promote ads on Google search results and its advertising network.
If you want to take your business to the next level, Google Ads search campaigns could benefit you. But how to create a profitable Google Ad campaign, you ask?
The answer to running a successful Google Ads campaign lies in
- Reaching the right set of people
- At the right time,
- Aiming to be more visible.
- And tracking your return on investment (ROI) and
- Finally, regularly updating your ads.
Let’s dig deeper to understand the entire process.
Create an ad campaign
Clicking the Enable button on a new ad campaign could be an exhilarating as well as a dreading experience. Therefore, to launch a profitable Google Ads search campaign, follow these steps-
Always select one goal per campaign. For example, if you want to get leads, create one campaign with a lead’s goal, and if you’re going to convert leads to sales, create a campaign with a sales goal separately.
Bid strategy and budget
Most new advertisers now use automated bidding as they find it very effective. By using automated bidding, the Google Ads system manages its data to optimize the bidding automatically. For example, if you want more leads, use the “maximize conversion” strategy. Also, you can control how much you spend by setting your campaign’s average daily budget, limiting how much you contribute overall. Manual bidding is still preferred by some long time Google Ads specialists, because of the ability to better control spend and CPA.
Check if your ads show.
Always organize your ad groups around what you think clients will search for when your ad is prompted. For a successful account organization, be sure to create particular ad groups with closely related keywords. Moreover, every ad group should have at least three quality ads to optimize and check your performance and learn what message resonates best with your viewers.
Always imagine what your customer is searching for when you create an ad. Here are a few tips for creating ads:
- Be clear about what you’re advertising.
- Ensure critical keywords being targeting are placed within the ad copy
- Always match your ad to the landing page.
- Ensure Google’s ad policies are followed to avoid ads being rejected
- Always have a clear call-to-action, telling people what you want them to do next.
Ensure to add extensions as they make your ad more extensive and robust, giving people a reason to take action directly from your ads. For example- call extensions enable the potential client to call instantly.
Monitor and adjust your ad campaign performance based on reviews and suggestions because a successful campaign doesn’t end with set-up.
Track your results & A/B test
Once the ads are live, it’s time to track your results with the help of the critical areas of your campaign. Follow the steps to calculate and improve your return on investment.
Gather the data
Gather your data and check your total number of conversions and how much you spent on advertising. Also, find your average revenue from conversions and your operating costs and tally to see if you are not spending too much on advertising.
Calculate your revenue, calculate your costs, and estimate your minimum return on investment by subtracting your expenses from your income. That’s your profit!
Improving your keywords
To reach out to your target viewers:
- Choose high-quality, relevant keywords for your ad campaign.
- Check if your keywords are specific and targeted to the right audience.
- In addition, make sure you are capturing the different ways people search and filter out irrelevant terms.
Optimize your landing pages
When someone finds and clicks your ad, they land on the page relevant to the ad’s title. If they do not find what they are looking for, they leave! Therefore, your landing page plays a vital role in turning clicks into customers.
Congratulations! By now, you must be ready to set up your Google Ads campaign. If you’d like to book a consultation with one of our Google Ads specialists, visit our contact us page.