How the Three Pillars of SEO Influence Your Site’s Rankings

The three pillars of SEO are Expertise, Authoritativeness, and Trustworthiness (EAT). All three are essential for ranking high in search engine results pages. In this article, we will explore how each one of these pillars affects your site’s rankings.

The three pillars of SEO

SEO – one of the most crucial aspects of a successful online presence. There are three pillars to SEO-Expertise, Authoritativeness, and Trustworthiness. All three are essential for ranking high in search engine results pages.


Expertise is the first pillar of SEO and refers to the knowledge and experience in your field. To rank in search engine results pages, you need to demonstrate that you are an expert in your area. This can be done by creating well-researched content and developing a solid domain name with longevity that highlights what you offer.


Your site’s rankings can be influenced by how authoritative your site seems. This means that if you have many backlinks from other authoritative or high-ranking websites will, your site rank higher. However, it is essential to note that authoritativeness is about having a lot of backlinks and the quality of those links.

Keyword research is another crucial aspect of SEO. It is the process of identifying relevant keywords and then using those keywords to optimize your content. When you do keyword research, make sure you target keywords with high search volume and low competition. Doing this will help you to rank high on search engine results pages.


Trustworthiness is the third pillar of SEO. It is one of the most important factors influencing your site’s rankings. Prominent search engines like Google have always focused on providing the best user experience possible. Therefore, ensuring the sites that appear at the top of their search results are trustworthy is their priority.

Several factors influence trustworthiness, but some of the most important ones include:

  • The age of your domain:

Older domains generally are seen as more trustworthy than new ones. This is because they have had more time to build up a reputation and establish themselves as experts in their field.

  • The number of backlinks your site has:

The more reputable sites that link to yours, the more trustworthy your site is seen as. This is because it indicates that you are an authority in your field.

  • The quality of your content:

High-quality content is a crucial factor in establishing trustworthiness. People are more likely to trust a site that provides valuable information than promotes its products or services.

Many other factors can influence trustworthiness, but these are the most important. Focus on improving these aspects of your site. You will see a significant improvement in your search engine rankings.

How all three pillars work together to influence your site’s ranking

Your site must demonstrate expertise, authority, and trustworthiness to rank high in search engine results pages. The three pillars of SEO are all necessary for ranking well online.

To do this successfully, develop a solid domain name for longevity, build backlinks from reputable sites, create quality content that provides value, and ensure your website has an excellent user experience.


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