How To Set Up Goals On Google Analytics

You might be wondering why you would want to set up goals in Google Analytics. There are a few reasons why this is a valuable step to take for your website. First, goals help you track your website’s progress by measuring how close you are to achieving specific objectives. They also help you see which areas of your website need improvement. Finally, you can use goal tracking to measure the effectiveness of your marketing campaigns.

The most common challenge people have with goal setting is knowing how to create a goal in Google Analytics. Setting goals can be incredibly challenging if you’re unfamiliar with the platform. Don’t worry; this article will help you set and achieve your goals, no matter what challenges you face.

How to set goals in Google Analytics

There are four goals you can set in Google Analytics:


A destination goal is triggered when the user arrives at a specific page on your website. This could be a thank-you page after they sign up for your newsletter or a receipt page after purchasing.


A duration goal is triggered when the user spends a certain amount of time on your website. This is useful for measuring engagement or how long people stay on your site.

Pages/Screens per session

A pages/screens per session goal is triggered when users view a certain number of pages or screens in a single session. This is an excellent way to measure your users’ engagement with your content.


An event goal is triggered when the user performs a specific action on your website. Events can be tracked for almost any activity, making them a versatile goal type.

Finishing touches

Once you’ve decided on the type of goal you want to set up, the next step is to create the goal. To do this, you’ll need to know the following information:

Goal name

Give your goal a name that will help you remember what it is.

Goal URL

This is the page URL where the goal will be triggered when clicked on.

Goal type

Pick the type of goal you want to be set.

Goal value

If you want to track the monetary value, enter it in the corresponding field.

Funnel steps

If your goal has multiple steps, enter them in the corresponding field. This is optional.

Now that you have all the details, you can create your goal in Google Analytics. To do this, log into your account and click on “Admin” in the left-hand sidebar. Then, click on “Goals” under the “View” section.

  • Click on the “+ NEW GOAL” button to create a new goal.
  • Enter the goal name, URL, type, and value. Then, click on the “Create Goal” button.
  • Your goal is now set up and ready to track!

Start setting your goals

Setting up goals in Google Analytics is an essential step for any business. Goals help you track your website’s progress, measure the effectiveness of marketing campaigns and identify areas that need improvement. In this article, we’ve covered how to set up four types of goals on Google Analytics: destination, duration, pages/screens per session or event type. We also looked at creating a goal and what information you need to provide. So don’t hesitate any longer. Get started setting up your goals and track your website’s progress today!

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