If you are already running a business online, are you doing it right? Have you done local SEO for your business?
Local SEO can help you skyrocket your online presence.
Local SEO, also known as Map SEO, is a branch of SEO (Search Engine Optimization) that assists small and medium-sized businesses to grow. It is a distinct type of SEO that has gained traction recently.
You are targeting the public in your area with the help of local SEO. If you own a cake shop, for example, when people in your area search for “cake shop near me,” your business will appear in the results if you have optimized the local SEO.
Local SEO targets users who are looking for services that you are selling. By channeling the information between related people, your business presence skyrockets and helps in greater conversions and sales.
Did you know that 46% of all Google searches are for local information? Every business benefits from traffic. Whether you own a large corporation or a small salon around the corner, registering your business digitally will help you stay ahead of the competition. Local SEO allows you to increase your traffic. When you target local potential customers, you encourage people to visit your website who might come to see you. When you use a comprehensive SEO strategy for a local business, you risk getting a lot of slow traffic. And you certainly do not want that. Targeting local people will direct local traffic to your site, resulting in sales.
One of the advantages of local SEO is that it attracts new customers and increases conversion rates. Joel House Search Media reports that 28% of local searches result in a sale. So there’s no denying that local SEO leads to higher conversion rates.
What if we told you that simply optimizing your local SEO could save you a lot of money? When looking for a specific type of company, over 80% of smartphone users choose the “near me” option. So, by improving your local SEO, you can lower or eliminate all advertising costs.
Local SEO initiatives always aim to increase traffic while also improving search engine rankings. As a result, marketing and sales prospects improve. More sales imply more interested customers, resulting in a conscious period of business growth.
One of the primary advantages of local SEO is that you will achieve long-term rankings. By optimizing your website for the local audience, you will achieve a long-lasting boost in your website ranking.
Local SEO gives you an advantage over your competitor who relies on traditional methods. For example, two companies sell the same product, but one focuses on local SEO while the others use traditional methods. Without a doubt, people will be directed to a company that ranks higher on SERP results because, as buyers, we want to learn more about the product.
According to Bright Local, 87% of customers read online reviews before making a purchase from a local business. People will love to give honest reviews if you provide good service, which will help you gain more clients. But that won’t be possible unless your company is optimized for local SEO. More customer reviews can be obtained by implementing local SEO. Responding to customer feedback will also help you rank higher on search engines.
Everyone else has a smartphone and is familiar with Google. They enjoy conducting online searches before going to the store. As a result, having an online presence is essential. We understand that being a newbie or rookie in the digital world can be a difficult task for you. In that case, you can consider hiring a local SEO company to manage your online presence while you manage your physical store.
