PPC Advertising in 2023: Trends and Predictions You Need to Know

Pay-per-click (PPC) advertising has been a staple of digital marketing for many years now, and its importance is only increasing. Now that we have entered 2023, there are several trends and predictions that businesses should keep in mind when it comes to PPC advertising. This blog post will explore some of the most important ones.


Trend #1: Greater Focus on Voice Search


Voice search is becoming increasingly popular, and it’s expected to play a more significant role in PPC advertising in 2023. According to statistics, in 2023, 50% of all searches will be voice searches. This means businesses will need to optimize their PPC campaigns for voice search to remain competitive.


As per the experts at our PPC company Toronto, businesses should focus on long-tail keywords and conversational language to optimize for voice search. People tend to use natural language when speaking, so incorporating conversational language into your ad copy can help your ads appear in voice search results. It’s also essential to ensure that your website is mobile-friendly, as most voice searches are done on mobile devices.


Trend #2: More Emphasis on Video Advertising


Video has become a powerful marketing tool in recent years, and it’s expected to continue to grow in popularity in 2023. According to a report by Cisco, in 2023, 82% of all internet traffic will be video. This means that businesses should consider incorporating video into their PPC advertising campaigns.


Video ads can be particularly effective on social media platforms such as Facebook and Instagram, which are popular among younger audiences. Video ads can be used to tell a story, showcase a product or service, or provide valuable information to potential customers. They can also retarget people who have already interacted with your brand.


Trend #3: More Focus on Local Advertising


Local advertising is becoming increasingly important as more people use their mobile devices to search for businesses near them. In fact, according to a report by Google, 46% of all searches have local intent. This means that businesses serving a specific geographic area should focus on local PPC advertising in 2023.


Local PPC advertising can target people in a specific area, such as a city or a neighborhood. It can also be used to promote specific offers or events to people who are likely to be interested. To optimize for local advertising, businesses should ensure that their Google My Business listing is up-to-date and accurate and that their website includes location-specific information.


Trend #4: Greater Emphasis on Personalization


Consumers today expect personalized experiences from brands, which will continue in 2023. Personalization can be used in PPC advertising to create ads tailored to the individual’s interests and preferences. For example, retargeting ads can show products or services the individual has shown interest in.


To optimize for personalization, businesses should focus on data collection and analysis. By collecting consumer behavior and preferences data, businesses can create ads that are more likely to resonate with their target audience. They can also use data to create targeted landing pages that are tailored to the individual’s interests and preferences.


Trend #5: Increased Use of AI and Automation


Artificial intelligence (AI) and automation are already being used in PPC advertising, and their use is expected to increase in 2023. AI can be used to optimize ad targeting and bidding, while automation can help streamline the PPC advertising process.


AI can analyze consumer behavior and identify patterns that can be used to optimize ad targeting. For example, AI can help determine the best times of day to show ads or the best keywords to target. Automation can also assist with automating the bidding process, optimizing budgets, and tracking results. By using AI and automation, businesses can save time and money while improving their PPC performance.


2023 is sure to bring new trends in PPC advertising. To remain competitive, businesses should optimize for voice search, incorporate video into their campaigns, target local customers, use personalization techniques, and leverage AI and automation. By doing so, they’ll be able to maximize their ROI and stay ahead of the competition.


USEO is a leading PPC agency in Canada dedicated to helping businesses maximize their ROI through effective PPC campaigns. With our team of experienced experts, we can help you stay on top of the latest trends and make sure your campaigns are optimized for success in 2023. Contact us today to learn more!

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