What is a Title Tag & a Favicon?

When it comes to SEO, it is often said that “Small things make a tremendous impact,” and the tiniest detail, if included carefully, can significantly promote a website. Title tags and Favicon are such minute details that enable websites to rank in the search engine results pages.

Title Tag

A title tag is an HTML factor that represents the title of a web page. A title tag, also known as a Meta tag, is a clickable caption for a given result and is an essential feature of SEO. The search engine results pages (SERPs) display the title tags, which have an explicit description of a web page’s content.

Why are they important?

Meta title tags play a significant role in assisting search engines in understanding what the web page is all about. Its primary job is to guide the visitors and search engines on what to expect from the web page shortly and concisely.

  1. First impression:

    An absolute title tag is necessary to make a positive first impression, as it is the first thing a potential visitor notices on the search engine result page.

  2. Brand leverage:

    It is necessary to display a brand name in a title tag because people trust brands! Adding a brand name will entice them to click the link and lead to more qualified traffic.

How to write a good title tag?

  1. Title length

    It is generally recommended to limit your title up to 60 characters, or else the search engines may cut your title tag by adding an ellipsis (“…”) and delete any important keywords. Although there is no problem using long titles, it is good to use judgment and think from a visitor’s perspective.

    It is best to avoid capital titles as the search engines may limit the number of characters and make it hard to search.

  2. SEO keywords

    To create a better user experience, it is best to stop ramming a list of repetitive keywords and make the title lengthy. Instead, conduct thorough keyword research while optimizing the title tag, which organically enhances your SEO.

  3. Put essential keywords first

    It is generally experienced that keywords that are more adjacent to the beginning of a title tag may significantly influence search rankings.

Where to find them?

We can find title tags in three prominent places:

  1. search engine results pages (SERPs),
  2. title bar of the browser or in the page’s tab, and
  3. different social channels.
  1. Search engine result pages

    The title tag defines your title in SERPs and is the first experience of your potential client. Therefore, to advance in search results, a title tag must remain clear for search engine algorithms.

  2. Title bar of the browser or in the page’s tab

    They are also displayed at the top of the title bar of the browser or in the page’s tab, significantly to help people with many browser tabs open to identify the unique content.

  3. Social networks

    When you share or advertise your website on the social media platform, it will use the title tag to display your brand.

Favicon

Favicon is the tiniest (16×16 px) image in any website, which is displayed

  • besides the URL in an address box of a browser,
  • adjacent to the page title on a browser tab,
  • and in front of the website name on the bookmarks menu.

Favicons may not always be logos but can be text, numbers, characters related to the business.

Is it essential to have a Favicon?

Favicon’s primary purpose is to assist visitors in locating your brand on web pages quickly when they have multiple tabs open or searching through bookmarks. Therefore, it is necessary to have a Favicon on a website.

How does it work?

Favicons attract users and boost the brand by easily distinguishing it from others. If we ask you to close your eyes and think about a famous brand, for example, YouTube, you will easily imagine it’s Favicon because of your daily interaction with the brand. Therefore, while designing a Favicon for a tiny space, keep the design simple and the shapes clean to make it more impressive.

Here are some general guidelines you should follow so that you do not lose any clicks:

  • Make sure to use only square icons.
  • Check if your Favicon represents your brand correctly
  • Make the Favicon file accessible to Google crawlers.

Summing-up

The title tag and Favicon are just one of many components of a complete SEO plan. Thus, the above components do not demand any significant applications, yet they pay substantial returns. So as discussed earlier, small things indeed make an enormous impact!