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Oct 13 2021

What is Omnichannel Marketing?

By: Anna Bayer

Statistics show that a maximum number of shoppers regularly hop across two channels. Rather, they hop across multiple channels while shopping. That’s why an omnichannel marketing strategy is essential for their business. Omnichannel is a channel-based content system used to develop customer information and build high-quality relationships across all channels and touch points. It...

Sep 30 2021

Blogging For Beginners – how to get started with your blog?

By: Anna Bayer

Blogging is the best technique to build a community, share your interests with the world, and make a profit. However, if you want to start a blog, knowing how to do it is essential. To create a blog, you need a clever strategy, or else it can be challenging to make your brand stand...

Aug 26 2021

What is robots.txt?

By: Anna Bayer

Do you know you can tweak and manipulate search engines? Well, not completely, but slightly by using a powerful tool that allows you to present your website to the search engine the way you want them to see it. And that powerful tool is a robots.txt file. Robots.txt, when used rightly, can improve crawl...

Aug 11 2021

What is anchor text?

By: Anna Bayer

Did you know Anchor text is one of the critical factors for boosting your search engine rankings? Yes, that’s true! The words you choose to link your site are called anchor text. So by optimizing these anchor words, you can improve your SEO and watch your rankings soar high. If you want to optimize...

Jul 29 2021

What is an XML Sitemap?

By: Anna Bayer

Have you heard big things come in small packages? That’s how you describe an XML sitemap. A small package of XML sitemaps can create wonders for your website as it acts as a complete outline of your website that directs search engines to your important pages. Although an XML sitemap is the technical side...

Jul 15 2021

Guide to Creating a Profitable Google Ads Campaign

By: Anna Bayer

If you are just getting started with Google ads, it might overwhelm you with all the information out there. We understand! So here we bring a guide to creating a profitable Google Ads Campaign. Let’s first understand google ads. What are Google Ads? Google Ads, also previously known as Google AdWords, is an advertising...

Jul 01 2021

Common Google Ads Mistakes & How To Avoid Them

By: Anna Bayer

Are you confident enough to use Google Ads? If yes, kudos to you! But there is at least one mistake that you may have fallen prey to while setting up a perfect ad campaign. In this article, you’ll learn the most common Google Ads mistakes that will frustrate you, but you will also learn...

Jun 16 2021

Header Tags: What are they and how to use them

By: Anna Bayer

Just about everybody can throw up enticing words online to make a blog post and engage readers. However, there is more to the positive ranking of a page by search engines than beautiful quotes and knowledge-packed write-ups. There must be an element of structure, a substance that makes it easy for the algorithms of...

Jun 02 2021

What is a Title Tag & a Favicon?

By: Anna Bayer

When it comes to SEO, it is often said that “Small things make a tremendous impact,” and the tiniest detail, if included carefully, can significantly promote a website. Title tags and Favicon are such minute details that enable websites to rank in the search engine results pages. Title Tag A title tag is an...

May 19 2021

What’s the Difference Between On-Site and Off-Site SEO?

By: Anna Bayer

It’s likely you already know that SEO refers to Search Engine Optimization and is the process of making your site better for search engines so that it will rank better. What you may not be so familiar with, especially if you are new to internet marketing, is the difference between on-site and off-site SEO...

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