Blog

Stay up to date with the latest digital trends + more.

Oct 21 2022

What is PPC?

By: Anna Bayer

Pay-per-click, or PPC, is a type of advertising in which you pay a fee to have your website appear on the search engine result page (SERP) when someone types in specific keywords or phrases. The ads you create to direct visitors to your site will appear in the SERP, and the fee you pay...

Oct 13 2022
seo canada

Fundamental Principles of SEO

By: Anna Bayer

Do you own an online presence in Canada? Want to take your website to next level? Grasp these tips to boost your website presence in Toronto or Canada. When it comes to marketing a successful blog, writing quality content is only one piece of the puzzle. To ensure that your content receives the attention...

Oct 04 2022
Local SEO Company

Local SEO Advantages for Your Business

By: Anna Bayer

Give your business a boost today! If you are already running a business online, are you doing it right? Have you done local SEO for your business? Local SEO can help you skyrocket your online presence. What is local SEO? Local SEO, also known as Map SEO, is a branch of SEO (Search Engine...

Sep 01 2022

How the Three Pillars of SEO Influence Your Site’s Rankings

By: Anna Bayer

The three pillars of SEO are Expertise, Authoritativeness, and Trustworthiness (EAT). All three are essential for ranking high in search engine results pages. In this article, we will explore how each one of these pillars affects your site’s rankings. The three pillars of SEO SEO – one of the most crucial aspects of a...

Aug 09 2022

How to set up a WordPress website

By: Anna Bayer

Want to start your new WordPress website? We understand that if you have never built a website before, then it may seem a daunting task. However, setting up a WordPress website is super easy because of its user-friendly and intuitive interface. From teenagers to grandmas, anyone can do it! What is a WordPress Website?...

Jul 22 2022

How To Set Up Goals On Google Analytics

By: Anna Bayer

You might be wondering why you would want to set up goals in Google Analytics. There are a few reasons why this is a valuable step to take for your website. First, goals help you track your website’s progress by measuring how close you are to achieving specific objectives. They also help you see...

May 10 2022
Google-Update

5 Major Google Algorithm Updates

By: Anna Bayer

Google keeps updating its algorithm every week, month, or year. Mainly, these algorithm updates are too small to detect; however, sometimes, it introduces a change that absolutely transforms the SEO landscape. But what are Google Algorithms? Google’s algorithm is a complicated system used to provide the best results from its search index. In this...

May 05 2022
Top 5 free SEO tools

Top 5 free SEO tools

By: Anna Bayer

Looking for some practical and powerful tools for SEO without any cost? There are several free SEO tools in the market, but not all are useful; some can be junk. That’s why we have brought to you only the best and most useful free tools that will help you to make your website rank...

Apr 14 2022
The 5 Best Website Platforms for Small Businesses

The 5 Best Website Platforms for Small Businesses

By: Anna Bayer

Small businesses are the backbone of any economy. As such, they must have access to the best tools and resources available to them. That’s why we’ve put together a list of the five best website platforms for small businesses. These website builders are easy to use, affordable, and packed with features that will help...

Mar 14 2022
What does YMYL stand for in SEO?

What does YMYL stand for in SEO?

By: Anna Bayer

Ever wonder what would happen if you searched for a first aid procedure, but all you find is a hockey game score? That’s not a useful search result during an emergency, right? The web world has a vast content that anybody could imagine, but all that glitters is not gold. It’s evident that some...

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