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Stay up to date with the latest digital trends + more.

Jun 16 2021

Header Tags: What are they and how to use them

By: Anna Bayer

Just about everybody can throw up enticing words online to make a blog post and engage readers. However, there is more to the positive ranking of a page by search engines than beautiful quotes and knowledge-packed write-ups. There must be an element of structure, a substance that makes it easy for the algorithms of...

Jun 02 2021

What is a Title Tag & a Favicon?

By: Anna Bayer

When it comes to SEO, it is often said that “Small things make a tremendous impact,” and the tiniest detail, if included carefully, can significantly promote a website. Title tags and Favicon are such minute details that enable websites to rank in the search engine results pages. Title Tag A title tag is an...

May 19 2021

What’s the Difference Between On-Site and Off-Site SEO?

By: Anna Bayer

It’s likely you already know that SEO refers to Search Engine Optimization and is the process of making your site better for search engines so that it will rank better. What you may not be so familiar with, especially if you are new to internet marketing, is the difference between on-site and off-site SEO...

May 05 2021

Tips on creating an effective digital marketing budget

By: Dean Thornton

Digital marketing offers a wide scope of growth opportunities for businesses and consumer brands. Especially in 2021, a far greater number of companies are switching towards digital marketing methods in order to scale their businesses and increase their revenues. However, the greatest challenge that companies and brands around the world face is to manage...

May 04 2021

SEO IN 60 SECONDS

By: Anna Bayer

If you recently have set up a website or are in the process of building one yourself or having it designed for you, you will probably be aware of the term “SEO”. What is it, though, and how does it work? First things first… What is SEO? The acronym SEO is short for Search...

Apr 21 2021

Top 5 Security Measures for Every Website/Website Owner

By: Anna Bayer

You need to make sure your website is safe. Regardless of whether it’s for business or personal use. Not just for you and employees, but also the visitors using and interacting with it too. Add an HTTPS and SSL Certificate To keep your site safe, you need to make sure it has a secure...

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