Paying for advertising can be a significant investment for any business, and it’s essential to track the right metrics to ensure that your campaigns are delivering the desired results. In this blog post, the experts at our PPC agency Toronto take a look at the top PPC metrics that you should be tracking to...
Launching a website is an exciting but daunting task – so much to do, and so many possible pitfalls. SEO (Search Engine Optimization) is an important part of the process – you need to ensure that search engines can understand your site’s content and rank it for relevant keywords. It’s time-consuming work too;...
Search engine optimization (SEO) is a constantly evolving and highly complex field of digital marketing. It can often feel overwhelming to try and keep up with the demands of an ever-changing algorithm, however, one core part of SEO remains unchanged: quality content matters. Creating high-quality content won’t only ensure that your website ranks higher...
Are you ready to reach new customers, boost brand visibility and increase sales? Developing a successful social media marketing strategy is essential if you want to get the most out of your online presence. With so many platforms available and options for customization, it can be hard to know where to start when creating...
When it comes to scaling up your business, you need every advantage and edge possible – that is why so many entrepreneurs focus on search engine optimization (SEO). An effective SEO strategy can go a long way in ensuring customers find your website quickly, helping you increase brand visibility and boosting sales. To maximize...
If you’ve been looking for new ways to boost the effectiveness of your business’s PPC campaigns, then look no further! Here we’ll take a deep dive into the best strategies and processes that will help make your pay-per-click efforts more effective, efficient, and profitable. From understanding the fundamentals of Google AdWords to trimming wasteful...
When it comes to ensuring your website and its content are optimized for search engine rankings, there’s no getting around the importance of title tags. Title tags provide one of the main on-page factors that have an impact on how well your webpage will appear in organic search results—and even if you don’t know...
Local SEO is becoming increasingly important as more and more people use search engines to find businesses in their area. If you want your website to rank higher than your competitors, you need to use the right tools. Here are five local SEO tools that will help you improve your website’s ranking: 1- Google...
When running a successful Google Ads campaign, there are several key aspects to keep in mind. By focusing on these five key factors, you will be well on your way to creating a money-making campaign. 1- Relevance One of the most important aspects of a successful Google Ads campaign is relevance. Your ads need...
If you are like most businesses, you have likely invested in a multi-domain SEO strategy. After all, having multiple domains is a great way to increase your chances of ranking high in search results. But how can you be sure that your strategy is actually working? In this blog post, we will share some...
