Stay up to date with the latest digital trends + more.

Aug 11 2021

What is anchor text?

By: Zainab Reza

Did you know Anchor text is one of the critical factors for boosting your search engine rankings? Yes, that’s true! The words you choose to link your site are called anchor text. So by optimizing these anchor words, you can improve your SEO and watch your rankings soar high. If you want to optimize...

Jul 29 2021

What is an XML Sitemap?

By: Zainab Reza

Have you heard big things come in small packages? That’s how you describe an XML sitemap. A small package of XML sitemaps can create wonders for your website as it acts as a complete outline of your website that directs search engines to your important pages. Although an XML sitemap is the technical side...

Jul 15 2021

Guide to Creating a Profitable Google Ads Campaign

By: Zainab Reza

If you are just getting started with Google ads, it might overwhelm you with all the information out there. We understand! So here we bring a guide to creating a profitable Google Ads Campaign. Let’s first understand google ads. What are Google Ads? Google Ads, also previously known as Google AdWords, is an advertising...

Jul 01 2021

Common Google Ads Mistakes & How To Avoid Them

By: Zainab Reza

Are you confident enough to use Google Ads? If yes, kudos to you! But there is at least one mistake that you may have fallen prey to while setting up a perfect ad campaign. In this article, you’ll learn the most common Google Ads mistakes that will frustrate you, but you will also learn...

Jun 16 2021

Header Tags: What are they and how to use them

By: Zainab Reza

Just about everybody can throw up enticing words online to make a blog post and engage readers. However, there is more to the positive ranking of a page by search engines than beautiful quotes and knowledge-packed write-ups. There must be an element of structure, a substance that makes it easy for the algorithms of...

Jun 02 2021

What is a Title Tag & a Favicon?

By: Zainab Reza

When it comes to SEO, it is often said that “Small things make a tremendous impact,” and the tiniest detail, if included carefully, can significantly promote a website. Title tags and Favicon are such minute details that enable websites to rank in the search engine results pages. Title Tag A title tag is an...

May 19 2021

What’s the Difference Between On-Site and Off-Site SEO?

By: Zainab Reza

It’s likely you already know that SEO refers to Search Engine Optimization and is the process of making your site better for search engines so that it will rank better. What you may not be so familiar with, especially if you are new to internet marketing, is the difference between on-site and off-site SEO...

May 05 2021

Tips on creating an effective digital marketing budget

By: Dean Thornton

Digital marketing offers a wide scope of growth opportunities for businesses and consumer brands. Especially in 2021, a far greater number of companies are switching towards digital marketing methods in order to scale their businesses and increase their revenues. However, the greatest challenge that companies and brands around the world face is to manage...

May 04 2021


By: Zainab Reza

If you recently have set up a website or are in the process of building one yourself or having it designed for you, you will probably be aware of the term “SEO”. What is it, though, and how does it work? First things first… What is SEO? The acronym SEO is short for Search...

Apr 21 2021

Top 5 Security Measures for Every Website/Website Owner

By: Zainab Reza

You need to make sure your website is safe. Regardless of whether it’s for business or personal use. Not just for you and employees, but also the visitors using and interacting with it too. Add an HTTPS and SSL Certificate To keep your site safe, you need to make sure it has a secure...

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