Ever wonder what would happen if you searched for a first aid procedure, but all you find is a hockey game score? That’s not a useful search result during an emergency, right? The web world has a vast content that anybody could imagine, but all that glitters is not gold. It’s evident that some...
Ever heard about a penalty in ice hockey? Yes, a player or team is punished for an infringement of the rules. Google applies the same logic to punish websites that have done something wrong. We are aware that SEO is a complicated campaign. At times, we can get the website penalized by a Google...
What are HTTP status codes? HTTP (Hypertext Transfer Protocol) is a protocol used by clients and servers to transmit and exchange data. HTTP status codes are part of this communication process. HTTP status codes are responses that a server returns at the request of a search engine. To make it simple, when you visit...
As you begin to increase your Google rankings, it can be tempting to look for SEO strategies that reduce your time to rank well in the SERP results. Black hat and white hat SEO are two very different SEO strategies that give different results. Let’s discuss both strategies and see which ones should be...
Statistics show that a maximum number of shoppers regularly hop across two channels. Rather, they hop across multiple channels while shopping. That’s why an omnichannel marketing strategy is essential for their business. Omnichannel is a channel-based content system used to develop customer information and build high-quality relationships across all channels and touch points. It...
Blogging is the best technique to build a community, share your interests with the world, and make a profit. However, if you want to start a blog, knowing how to do it is essential. To create a blog, you need a clever strategy, or else it can be challenging to make your brand stand...
Do you know you can tweak and manipulate search engines? Well, not completely, but slightly by using a powerful tool that allows you to present your website to the search engine the way you want them to see it. And that powerful tool is a robots.txt file. Robots.txt, when used rightly, can improve crawl...
Did you know Anchor text is one of the critical factors for boosting your search engine rankings? Yes, that’s true! The words you choose to link your site are called anchor text. So by optimizing these anchor words, you can improve your SEO and watch your rankings soar high. If you want to optimize...
Have you heard big things come in small packages? That’s how you describe an XML sitemap. A small package of XML sitemaps can create wonders for your website as it acts as a complete outline of your website that directs search engines to your important pages. Although an XML sitemap is the technical side...
If you are just getting started with Google ads, it might overwhelm you with all the information out there. We understand! So here we bring a guide to creating a profitable Google Ads Campaign. Let’s first understand google ads. What are Google Ads? Google Ads, also previously known as Google AdWords, is an advertising...
